MyRail Lite developers chuffed to bits as thetrainline.com app tops app chart

With over million journey looks ups and half a million individual sessions recorded since entering the iPhone app store last month, thetrainline.com app is already a worthy successor to Kizoom's highly popular MyRail Lite app (RIP), outstripping its free download rate by over 100%.

Clever, quirky and compelling, thetrainline.com app has generated the fastest uptake of free UK travel apps in the iPhone app store and has held the top spot in travel apps since it launched in October. The speed of uptake is testament to the positive user experience with clear advantages over comparative services.

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What (some of) the bloggers say:

"National Rail was first to release an app of its kind but for a price, now that Kizoom and Thetrainline.com has also launched a UK train journey planning app for free, things just got better for iPhone users in UK."

"…If that wasn't enough to sell the free app to you, they've gone and included a Twitter function that allows you to tweet fellow passengers for fun or just to pass time. Thetrainline.com puts it as bringing travellers and passengers together, thoughtful of them wasn't it? So if you're in UK or plan to go there, you now know the app to get. (Jdsix.com)

This is a very useful app for regular rail travellers, containing some nice touches such as taxi information and looking up nearby stations. Since I'm too cheap to pay £4.99, I can't really compare it to the National Rail Enquiries app, but it is useful, and I think plenty of iPhone users will opt to download the trainline app instead and save a fiver.” (econsultancy.com)

…these neat little features and the fact that it's free have meant the app is now the second most downloaded iPhone app in the world! Just goes to prove that simple, up-to-date travel information and getting hold of it as easily as possible is the one of the most important things for customers. (Mhdmovingpeople.blogspot)

The future's bright for over 30,000-plus new iPhone customers now on the Orange network - welcome to the journey !

thetrainline.app is now free to download http://store.apple.com/uk - simply search for thetrainline or find it in the Travel section of the iPhone App Store.

For further information and images, please contact:

End.

For further information and images, please contact:

Hannah Beauchamp
Marketing Assistant
Tel: +44 (0)20 7539 2743
Email:press@kizoom.com
www.kizoom.com

About Kizoom

Kizoom works on behalf of transport authorities and operators to transform multi-modal transport data into relevant and easy to digest information. It then delivers this information across a wide range of channels - the web, mobile phones, kiosks and screens - to enable the travelling public and transport professionals to make informed decisions.

About thetrainline.com

thetrainline.com is the leading UK rail ticket retailer and rail ticket information provider, offering fast and easy access to timetables, fares, reservations and tickets through its Internet site and contact centre operations in the UK train travel sector. In addition to its own website, www.thetrainline.com, it operates retail websites for a number of Train Operating Companies who sell rail tickets online, as well as providing a rail business travel service direct to a number of blue chip corporations and travel agents.